Google Ads · Meta Ads · SEO · Landing Pages
Fuse Tower is a specialist performance agency. We run Google Search, Meta (Facebook & Instagram), SEO, and the landing pages that convert them — as one accountable system, not four disconnected vendors.
15-minute call. No slide deck. Just your numbers and a plan.
Why most agency retainers fail
The usual setup
The Fuse Tower setup
What we run
Each service stands on its own — but the compounding effect happens when they run together, under one strategy.
Search campaigns built around commercial intent — structured for the keywords that actually convert, not the ones that look impressive.
Full-funnel campaigns across Feed, Stories and Reels, with creative and audiences built to move cold traffic toward a purchase decision.
Technical fixes, content architecture and authority building aimed at durable rankings for the terms your buyers actually search.
Pages and ad creative designed as one conversion path — so the click and the page make the same promise.
How we run creative
Most agencies push a forgettable ad to a generic homepage and file the traffic as a result. We build for the feed the ad actually runs in — hooks that survive the thumb, stories instead of flyers — then land that click on a page built to close it.
If the scroll doesn’t stop by second three, nothing after it matters. Every creative is built backwards from its hook.
People scroll past pitches and stop for narratives. Your offer gets framed as something worth watching, not a tile shouting a percentage.
Fatigue shows up as rising CPMs long before it shows up as a bad month. Two to four new concepts enter rotation weekly, so nothing coasts on a winner until it stops winning.
Traffic goes to a page written against the same promise the ad made — not a homepage that makes the visitor work out where to start.
What’s included
Creative, targeting, tracking and reporting are all part of the engagement. You won’t be quoted separately halfway through a quarter for something the campaign needed to work in the first place.
Scripts, graphics, carousels, Story and Reel assets and ad copy are all made as part of the engagement. You won’t be handed a media plan and asked to supply the artwork.
Reels, Stories, carousels, static and search copy are each produced for where they actually run, so nothing lands looking like a crop of something made for somewhere else.
Radius, demographic, interest, behaviour and intent signals layered together, so the impressions you pay for belong to people who could realistically buy from you.
A conversion event fires on your thank-you page and reports value per action. You see cost per lead and return on ad spend — not a click-through rate standing in for one.
How an engagement runs
No engagement skips a level. Each one is what makes the next one work.
We take apart your existing accounts, site and funnel to find exactly where budget is leaking and where the real opportunity sits.
A channel plan, offer structure and landing page framework built around your margins — not a generic playbook.
Campaigns go live across Google and Meta with tracking verified first, so every number we report back is one you can trust.
Weekly optimization against ROI, with budget shifted toward what's actually producing revenue — and cut from what isn't.
How we measure success
Reach and impressions tell you who saw an ad. These tell you whether the business is actually growing.
Revenue generated per dollar spent on media — the headline number for every campaign we run.
What it actually costs, fully loaded, to win one paying customer through each channel.
Whether the customers we're bringing in are worth meaningfully more than it cost to acquire them.
How efficiently traffic on the landing page turns into a lead or a sale — tested and improved on a cycle.
These are the metrics your monthly report is built around, not vanity reach numbers.
Straight answer
Your account doesn't get passed down a chain after the pitch — the strategist on the call is the strategist on the work.
Google, Meta, SEO and landing pages reconciled into a single view, so there's no version of events that only makes sense in one dashboard.
The 15-minute call ends with a plain read on where your budget is leaking — useful whether or not you hire us.
Before you book
Google Search, Google Display, and Meta across Facebook and Instagram. Which of those get budget depends on where your buyers already are — and if one of them isn’t worth your money, we’ll say so on the call rather than take the spend.
They’re two different things. Our management fee covers strategy, creative, targeting and reporting. Ad spend goes straight to Google and Meta from your own accounts, so you hold the card and you control that number.
Qualified traffic usually appears inside the first week. Conversions take longer to settle — expect from week three before the numbers are worth acting on, because anything earlier is too small a sample to draw a conclusion from.
Part of it. Video scripts, graphics, carousels, Story and Reel assets and ad copy are all included. You won’t get a separate production quote for the thing the campaign runs on.
We install conversion tracking before launch and verify it fires correctly — that’s a step in its own right, not an afterthought. Every lead is attributed back to the campaign, ad set and creative that produced it, and it all lands in one weekly view instead of three dashboards.
Start with a 15-minute call
We'll look at your current setup and tell you plainly whether Google Ads, Meta, SEO, or your landing pages are the leak — free, no obligation.
Book Your Free Strategy Call